Qualitative This is about exploring issues, understanding phenomena and answering questions. This can be in the form of in-depth interviews, content analysis and focus groups*. Qualitative research in it’s basic form is open-ended surveys, open questionnaire and audio recordings. To put this simply it’s collecting information (opinoins and views) from others but wanting more then a “yes and no” answer. *explaining focus groups, basically they are just the group of people you are focusing on (target audience).
Quantitative This is a closed question based research to give facts and statistics. This would be used for large groups of people in your audience/target market to find out the facts eg Gender. So the type of answers you would allow your audience to have would be like “Once a week, monthly”.
Primary
This is new research that is mainly consisting of surveys and questionnaire this is to get information on certain issues or questions, it is carried out in small groups. This is research done by you only.
Secondary
This is research that is used previously for other purposes and publicly available. This includes the internet, books such as books produced by the Royal College Of Physicians. *This is also known as “Dark Research”.
Media Fort 2 